How online marketing and in particular advertising online has become vital during the Coronavirus Pandemic
Back in 2019 trends saw that online advertising was starting to overtake more traditional means, and in 2020 that transition only became greater. Just a year ago the world experienced a major shift in the way in which consumers shop. With people spending more time online due to the Covid-19 Pandemic lockdowns and isolations which drastically changed their way of life.
To overcome this vast change it made sense for many businesses to take their services online. Luckily for businesses, Horses Middle East, it is an online marketplace that not only is the first of it’s kind catering for the Middle East, it also couldn’t have come at a more perfect time, with barriers to daily life deeming face to face advertising almost impossible.
Changing With The Times
When we analyse the Equine industry in depth, it is clear just how rooted it is in tradition. However, in recent times the use of technology is being utilised more and more. We are starting to see an upward trend in digital solutions to not only aid the day to day running of equestrian lives, but to also assist management of equine training and learning.
With consumer behaviour drastically changing, it has been important for businesses to evolve to meet the new requirements of their customers. This applies to almost every type of business around the world and especially within the Equestrian Industry. Equestrian premises such as tack shops which usually rely solely on shop footfall, can no longer count on that to provide an income. Similar applies to Equestrian businesses that use sponsorship advertising at sporting events to drive customers toward their brand. With no certain time scale as to when the world will fully recover from the current crisis, it is now up to businesses to seek other means of sharing their brand or services to survive.
As a business, creating an online presence and advertising online can highlight their available services to more than just the local area, as well as helping new customers to discover their brand. An online marketplace such as Horses Middle East has resources to help a business to achieve just that.
Choosing The Right Advertising
With a strong background in equestrian sport the team at Horses Middle East has a strong understanding of the importance in providing an online and accessible platform where the equestrian community can showcase their products, services or horses at a favourable rate to a ready to buy audience. Gaining the most out of advertising on an online marketplace such as Horses Middle East, depends upon the goods and services that a business may offer. To cater to all business needs Horses Middle East offer the following advertising packages:
- Horse Dealers – Suitable for for businesses that produce & sell horses
- Sell Your Horse – Suitable for anyone looking to sell a horse
- Services Package – Suitable for professionals such as farriers, saddlers, grooms etc.
Suitable for all businesses:
- Advertise Your Company – 3 months
- Advertise Your Company – 6 months
- Advertise Your Company – 12 months
By choosing an advertising packing which suits your company well, will allow your particular target audience to find your advert and discover your brand. This will then in turn potentially lead to a successful sale!
If you can’t see a package that suits what you are looking for, just get in touch.