Dare was established in 2015, an Equestrian clothing line of business. Casual horsemen/horsewomen, jumping industry riders and general riders are Dare's core target. They are the ones who share Dare's passion for high-quality materials and it's acknowledgement of the importance if riding in elegance and comfort. The founder has chosen (Chic, Bold & Noble) as three words that represents the expectations of what the riders would feel in any occasion when choosing Dare collection.